What is Schema markup exactly?

What is a rich snippet?

• Ratings,
• Pricing, and
• Availability.

What is JSON-LD schema code for SEO?

Speed is becoming an increasingly important feature of a web page. If it takes five seconds for a page to load then it’s more than likely that the impatient visitor won’t be waiting around. They’ll simply go back and click on a competitors page instead.

The unforgiving, modern user is inundated with a multitude of sites, ready to solve their problem in the most effective way possible. It’s for this reason that page speed should be a top priority.

It’s not only the user that requires pages to load quickly. Google has made loading speed a key factor for ranking.

What is page speed?

Put simply, the page speed of an individual page is the speed at which it loads on your website. Different pages within the same website can all have different speeds. This can be due to a wide variety of different factors such as scripts, images, and other forms of multimedia. On the one hand, factors such as the server’s performance, the connection type and how the user is using your site may be out of your hands. However, there are certain things that are within your control that you can modify in order to try and improve your load time. We’ll come back to this later.

Page Speed and Google

In case you were wondering, page speed is a direct factor and should therefore be part of any initial SEO strategy. Another thing to consider, is that page speed can also impact rankings indirectly. A painfully slow loading landing page is more than likely to have a high bounce rate.

Since users don’t tend to stick around if loading time is any more than three seconds, Google probably won’t like serving your site up to searchers if your loading time is any higher than this. Speed is measured in seconds, but Google also provides a tool that gives you a points score between 1 and 100.

What is Google PageSpeed Insights

In order to help website publishers with their site performance optimizations, Google brought out a family of tools, known as Google PageSpeed. The family consists of four key components:

PageSpeed Module – Also known as Mod-pagespeed, this is an open-source Apache HTTP Server that automatically applies chosen filters to pages and associated assets.

PageSpeed Insights – The online tool that helps to focus on identifying and utilizing best performance practices on websites. It gives a website a score which rates a web page’s performance, giving it a score between 1 and 100. It makes recommendations on how to improve a site’s optimization, and also comes up with ways to improve the speed of a site. You can access the tool through any browser.

PageSpeed Service – Intended to be a commercial product, but was turned off by Google back in 2015.

PageSpeed Chrome DevTools – An extension of the chrome browser.

How to improve your load time

Here are the top tips for improving your load time:
1. Optimize images – It’s often the case that oversized images are a great hindrance when it comes to page speed. When creating a new site, it’s important to reduce images before publishing. In the majority of cases, a super-high resolution isn’t needed.

2. Using Gzip compression – The ability to use Gzip compression depends on whether your web host utilizes Gzip on its servers. If it does, then it can be an excellent way to reduce file sizes without impacting quality.

3. Eliminate unnecessary redirects – While redirects can be an extremely useful tool that allow you to change your site without being penalized by the likes of Google, over-using redirects can slow your site down, since they add another link to the chain that reduces efficiency.

4. Cache – Utilizing plugins that cache the most recent version of the pages on your site ensures that browsers don’t need to keep on generating a page whenever a visitor opens it up. This is something that helps to reduce loading time.

Focusing on page speed and improving loading time must become a key component of any SEO strategy. Not only are you improving your rank in Google, but you’re also improving your conversion rate, reducing your bounce rate, and captivating new site visitors.

Source By: https://www.enthuons.com/what-is-website-page-speed-and-why-does-it-matter

The internet of things (IoT) is revolutionizing the way humans, devices, and systems interact.

Becoming more and more relevant in today’s society, IoT is enhancing the efficiency and effectiveness of machine-to-human interactions. That’s why our expert team is here, providing you with specialized solutions that will bring your technology up-to-date and working more efficiently than ever.

If you require a consultant, or are looking for a team of skilled professionals to help build your IoT technology, Enthuons is the perfect partner for you.

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Accelerated Mobile Pages (AMP) is an open-sourced Google initiative that aims to provide faster mobile web browsing.

Publishers are being asked to come up with lightweight and super-fast web pages via AMP HTML, a new open framework.

Essentially, there are two versions of some pages: the standard web page and the AMP’ed version. Both of these run alongside each other.

WHY AMP?

It’s pretty clear that the future is mobile and Google is one of the key forces that is leading the way forward in this idea.

For a long time, Google has recommended that developers and site publishers focus their efforts on creating mobile-responsive pages and sites. Pages that are mobile-responsive can get favorable treatment when it comes to Google rankings and those that fail to adhere to Google’s recommendations may find themselves being penalized.

So, what are the effects in Google’s SERP rankings? Well, the longer you can get a visitor to stick around on your page and the more you can reduce your bounce rate the better your ranking gets. It’s that simple. A big example of the importance of AMP pages is the introduction of Google’s AMP page carousel that presents itself on the first page of mobile search results. Here, an array of articles are featured that are related to the query, including the display of an image along with the article heading.

Google is promoting AMP pages and articles. At the moment this is relatively limited but it should be picking up pretty soon.

If you ignore AMP then you could be missing out on a pretty significant boost from Google. This means you could be missing out on a lot of potential visitors.

FEATURES OF AMP

AMP essentially exists to streamline pages, and the size of inline CSS is less than 50kb. Some of the key features include:

• Analytics and Ads are accepted on AMP. In this respect they will be like regular web pages.

• Lazy load image function ensures that images will only show up when the user scrolls down.

• Javascript should be avoided.

• Forms are not permitted.

• In order to include videos, an approved AMP extension is required.

• For any custom font, image width and height needs to be declared, with the font being specially loaded.

• Use the AMP Validator to validate AMP sites. This comes bundled with the AMP JS Library.

How to create Accelerated Mobile Pages

When assessing how to go about creating accelerated mobile pages, you should carry out an assessment of your site. This is because each site differs in terms of content management system and how each page is created.

Two potential methods are as follows:

1. WordPress sites – Thankfully for publishers using WordPress, there are two plugins that simplify the whole process. These are WordPress AMP plugin and Glue for Yoast plugin. Even though these plugins are effective, they can be quite rigid in how they get things done and don’t allow for a great deal of configuration. That’s why it’s essential to use Google’s AMP validator tool.

2. Perch CMS sites – For a very customizable solution, using Perch as a CMS allows you to create both regular posts and AMP’s without having to jump through a whole bunch of hoops.

It’s well worth investing the time and effort to get ahead of the game and create accelerated mobile pages. It’s not necessarily essential for all pages of your site, but when it comes to things like news pages and articles it makes perfect sense.

On the other hand, however, investing the time and effort to create AMP pages may not be worth it for everyone. For example, if you’re a commercial business, with a goal to dazzle and impress site visitors, then having accelerated mobile pages could affect the perception of quality, since AMP pages are, by default, designed to be slimline and more economical. This is something that you need to assess and consider before making a decision.

Google is in the process of developing its framework, so it could be a little while before the changes filter through and you get the full benefits. However, having a more mobile focus will definitely keep you ahead of the game.

Source By: https://www.enthuons.com/what-is-amp-and-how-is-it-relevant

People are using their mobiles more than ever. However, while virtually every business needs a mobile app, it needs to be done right. A bad app can damage your brand. With our specialist team of designers and developers, we’ll ensure that your app users will be more than satisfied with your brand than ever.

Following specific design principles and development procedures, we will make your app come to life. Our team have not only know what works effectively but continue to be at the forefront of industry developments. In a fast-changing environment, we’ll ensure your app is designed in a way that fits your brand while meeting the expectations of the modern-day mobile user.

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Online visibility is everything. If you want your brand to stand out from the crowd and continue to be relevant, then investing in digital marketing is essential. Whether you want to reach your audience organically or through a paid medium platform like Google Ads, our team of experts can help. We specialize in the areas of:

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Enthuons has the ability to execute any of your internet marketing tasks or to act on a consulting bases to help you achieve your marketing objectives.

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In August of 2019, 1,584 professionals in the field of Search Engine Optimization (SEO) took a survey sharing their opinions on the relative use and merit of various inputs in Google’s ranking systems. This report shares the aggregated results of that survey. Each year, the survey will be repeated to show trends of how ranking factor opinions shift.

How Google Weights Ranking Inputs

Respondents were asked whether they believed ranking inputs were fixed in the algorithm’s weighting system, or whether certain types of queries (or all queries) weighted ranking elements differently.


The responses show that nearly 2/3rds of survey takers believe Google has a wide variance of how ranking inputs are weighted depending on the query words used. This makes analysis of the ranking systems vastly more challenging (as a ranking input might be very important for one set of queries, and relatively unimportant for another). Hence, in the ranking input weighting results below, results should be interpreted with knowledge of this potential variance. I.E. SEOs generally believe certain factors outweigh others in importance, but not necessarily in the universality of this ordering.

Ranking Factors Overview

The question text shown to each participant was the same: “For each of the following factors, enter your opinion of how much weight it receives in Google’s organic ranking systems (the classic, ten-blue-links style results).”
Participants in the survey were given a 0-10 scale to rate each of 26 ranking factors with the following labels:

• 0 – Not Used
• 5 – Moderately Weighted
• 10 – Very Heavily Weighted

Consensus vs. Variance of Opinions

Using standard deviation, we can see how on some factors, survey-takers generally agreed (i.e. their responses were tightly clustered around a number) vs. had more disagreement (i.e. responses were spread out). The visual below ranks the factors by level of disagreement.



As might be expected, there’s relative consensus around the top ranking factors (“relevance of overall page content,” and “quality of linking sites & pages”), and more disagreement toward the bottom of the list. This suggests that some SEO practitioners still feel very strongly that factors like keyword-use in domain name, and age of website are powerful influencers, while others think they have little to no impact.
Most interesting to me was the relatively high disagreement on two factors in particular: “Use of Google” AMP and “Content accuracy with accepted facts.” Given that both of these are, in my opinion, used situationally in the ranking algorithms, the high distribution of responses makes sense. One could argue that Google AMP is “all or nothing” factor — in the AMP box on mobile, it’s essential to even being considered, and in all other cases, it makes little difference. A similar case could be made for content accuracy — that it’s used when Google’s applying a high trust parameter to YMYL-type queries, and not applicable at other times.

Comparison of Self-Described “Top 10%” of SEO Professionals vs. All Respondents

Those taking the survey were asked to rate their level of SEO knowledge and experience from “0” (New to SEO) to “10” (Top 10% of the Field). The distribution of those responses is below.


The visual below compares the responses from the 8.1% (129) of survey-takers who said they were in the “top 10%” of the field to the average across all survey-takers.



Perhaps surprisingly, the comparison is not particularly striking. The most variance comes on keyword use in the URL (-1.06) and age of website (-0.97). In general, those with more self-described knowledge and experienced rated all factors a little lower than those with less, perhaps evidence that those with greater experience find more complexity in Google’s ranking systems.

Which trends will have the biggest impact on SEO in the next 3 years?

Each survey-taker was asked to rate the following trends based on their perceived impact to the field of Search Engine Optimization (SEO) over the next 3 years.

These results show that professional SEOs generally think Google’s own activities, especially their layout choices in the SERPs (Search Engine Result Pages), their decisions to enter more verticals as a publisher and competitors, and their technological/product advancements will have a far greater impact than any government, competitive, or outside influence.

Source By: https://sparktoro.com/blog/resources/google-ranking-factors-2019/